Cassie in a stadium
Cassie
Rees
Partnerships and Key Events Manager

Cassie joined SportsAid in 2023 and oversees the charity’s signature events, in addition to managing key partnerships to deliver impactful activations and foster strategic relationships. Cassie’s role involves shaping and supporting collaborations that resonate with SportsAid’s mission and objectives. She brings valuable experience from her recent work with UEFA Women’s EURO 2022 and The FA.

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Richard Bates
Root
Cricket

Root is responsible for financial and management accounting, VAT, Gift Aid, payroll, governance and IT strategy. He joined SportsAid in 2018 and has been in the charity sector for over two decades with roles at ABF The Soldiers’ Charity and Parkinson’s UK.

020 7273 1976
TLMBE
Tim
Lawler MBE
Chief Executive

Tim has more than 25 years of experience of working in sports management. He joined SportsAid in 2004 after a long spell as Managing Director at Saracens Rugby Club. Tim's role is to lead the team and the charity in helping talented young sports people. 

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Adam
Murphy
National Awards Manager

Adam is responsible for managing and developing the process of athlete nominations by the National Governing Bodies (NGBs) and the subsequent allocation of SportsAid awards. He joined the charity in 2019 and previously worked at British Swimming.

0208 017 2320
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Jan
Brown
Finance and Administration Support

Jan joined the team in 2005 and works primarily on finance and administration for SportsAid and the Sport England Talented Athlete Scholarship Scheme (TASS). She is a Lead Equality Officer for SportsAid and helps support the delivery of events for the charity. 

0208 017 2320
Alice Radford
Alice
Radford
Head of Policy & Culture

Alice returned to SportsAid in 2015 after leaving the charity in 2010 to work for the Youth Sport Trust. She delivers the Backing The Best programme on behalf of Sport England. She is also the Lead Safeguarding Officer for SportsAid. 

0208 017 2320