I understand that it is vital for young people to get support and encouragement at this stage of their lives, especially when they have shown so much promise but face so many challenges and potential distractions. We want to keep them in sport - they are fantastic role models and we should acknowledge this.
Sir Elton John
The Elton John Sports Fund was launched by Rocket Sports Management in 2014 to help support the next generation of British athletes. Sir Elton John has a long-standing association with SportsAid, stretching back to the late 1970s, and the avid sports fan hosted a fundraising concert which generated over £300,000 for the charity at Stoke Park in Buckinghamshire.
Sir Elton and Luke Lloyd-Davies founded Rocket Sports in 2012 through a love of sport and a real desire to nurture talent having been inspired by the incredible performances seen at the London 2012 Olympic and Paralympic Games. That vision has evolved to create unforgettable sporting moments for the athletes, rights holders and organisations it partners with.
Rocket Sports provides athletes with support and leadership to help them to achieve their ambitions. The focus is on delivering exciting sponsorships, endorsements and appearances, while working with rights holders to create meaningful brand partnerships. Rocket Sports also delivers commercial consultancy services linked to hosting mass participation events.
The Elton John Sports Fund provides young British athletes with financial support and recognition through its partnership with SportsAid. Each athlete receives an annual £1,500 award which contributes towards training and competition costs such as travel, accommodation, equipment and kit. This year, the Elton John Sports Fund is helping 20 up-and-coming sports stars across 16 disabled and non-disabled disciplines.
Since the partnership began four years ago, the Elton John Sports Fund has enjoyed a number of success stories with Olympic bronze medallist Daryll Neita and Gregg Warburton, a leading member of GB wheelchair basketball's world championship winning squad, both previous beneficiaries of support. The current cohort includes Youth European triathlon champion Libby Coleman and British junior pole vault record holder Molly Caudery.
"SportsAid has helped us out massively and relieved my mum of some financial strain. It paid for the costs of two international competitions and covered the travel and the accommodation of the GB training camps. It really was such a huge boost when I was awarded support. Hopefully I’ll compete in the 2024 Olympics in Paris and the 2028 Olympics in Los Angeles.”
Kyla Julien is a taekwondo athlete who has won gold at the Dutch Open and Belgian Open. She received SportsAid awards from the Elton John Sports Fund in 2017 and 2018.
SportsAid has launched its Elton John Sports Fund with more than £300,000 raised at an acclaimed concert by the artist at Stoke Park in Buckinghamshire on Saturday June 28. The fund will support many of Britain’s brightest prospects from more than 50 sports by providing financial backing to help them with essential training and competition costs. The first SportsAid athletes to benefit from the Elton John Sports Fund received their awards.
SportsAid's Elton John concert was a huge success, drawing 5,000 fans to raise money for the next generation of British athletes hoping to compete at the Olympic and Paralympic Games. Many Olympians and Paralympians came along to show their support for the charity's work. There was also a number of sports demonstrations around the grounds - archery, fencing, judo, sitting volleyball and taekwondo - for guests to enjoy.
Sir Elton John has spoken of his excitement about performing for SportsAid next week at what he says will be a “very special occasion”. “Knowing that everyone will be there to help young people to achieve their ambitions will create a unique atmosphere,” he said. “SportsAid has helped some of the UK’s most successful athletes and it is important to me that the next generation has the chance to achieve the same success.”