SportsAid's mission is to help young people succeed in sport. The charity does this by providing them with financial support and recognition for their achievements as they progress in their careers.

Registered charity

SportsAid's charity number is 1111612 (full name: Sports Aid Trust). SportsAid is also a private company limited by guarantee (number: 5538901). The registered office is House of Sport, Marathon House, 190 Great Dover Street, London, SE1 4YB.

The charity also operates a wholly owned subsidiary called SAF Promotions Limited (company number: 2508698). The Directors of SAF Promotions are Ian Braid, Ronnie Denholm and Richard Glasson. The Company Secretary is Adam Joelson, SportsAid's Finance Manager.

Linked to SportsAid is an unincorporated society - the Sports Aid Foundation Society. The Society's committee members are the same as the Board of Trustees. The Chair is Mike Westcott, the Secretary is Adam Joelson and the Treasurer is Ronnie Denholm. All other trustees of SportsAid are ordinary committee members. The Society is currently dormant.


SportsAid's company secretary is Adam Joelson, who can be contacted via email or by calling him on 020 7273 1976.


SportsAid's solicitors are Eversheds LLP, One Wood Street, London, EC2V 7WS. 


SportsAid's auditors are Kingston Smith LLP, Chartered Accountants, Devonshire House, 60 Goswell Road, London, EC1M 7AD.

Our mission

SportsAid's mission is to make a bigger difference in helping talented young sports people and to support their wider development as individuals. SportsAid's strategic aims for the period up to 2021 are:

  • To increase the impact of help and recognition from SportsAid
  • To share insight and best practice to support a more positive experience in the talent environment
  • To be a trusted, valued partner

SportsAid's strategy update for October 2017 can be downloaded here


Sports Aid Trust and SAF Promotions Limited are governed by their Memorandum and Articles of Association respectively. The Sports Aid Foundation Society is governed by its Rules and Objectives. Copies of these documents can either be downloaded below or are available upon request:

In addition to the SportsAid Board of Trustees, the SAF Promotions Limited Board of Directors and the Sports Aid Foundation Society Committee, SportsAid has a number of sub-committees and advisory groups. Details of the full structure can be downloaded here.

The terms of reference relating to each sub-committee and advisory group can also be downloaded below:

Board of Trustees

SportsAid's Board of Trustees is led by Mike Westcott - the charity's Chair. For full details of SportsAid's trustees, please see the Meet the Team section.


Copies of minutes of board meetings, sub-committee meetings and advisory group meetings will be taken as per the terms of reference. Minutes will be published below once approved by the relevant board, sub-committee or advisory group. 

SportsAid Trust Board 

SAF Promotions Limited

Sports Aid Foundation Society Committee

National Awards Committee 

Audit and Risk Committee 

Backing The Best Awards Panel

Trustee appointments 

The Nominations Committee overseas appointments to the Board of Trustees. The process diagram, which can be downloaded here, details the steps taken. 


SportsAid is a recognised equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of age, disability, gender reassignment, marriage and civil partnership, sexual orientation, pregnancy and maternity, race, religion, belief and gender. SportsAid has achieved the Preliminary Level of the Equality Standard for Sport

In April 2017, the SportsAid Board of Trustees formally adopted a target of a minimum of 30% of each gender on its board. Furthermore, the board committed to progressing towards achieving gender parity and greater diversity on its board, including and not limited to black, Asian and minority ethnic (BAME) diversity and disability. SportsAid’s Board Diversity Action Plan for 2017-18 can be downloaded here. Annual reports on progress against this plan will be published in future years. 


Copies of the latest Sports Aid Trust accounts are available on the Charity Commission website. Recently published accounts can also be downloaded from the links below:    

Copies of the latest SAF Promotions Limited accounts are available on the Companies House website. Recently published accounts can also be downloaded from the links below:   

Copies of the latest Sports Aid Foundation Society accounts are not publicly available. If you would like to request copies of these accounts, please contact Adam Joelson, SportsAid's Finance Manager, via email.


SportsAid is registered with the Fundraising Regulator. For all queries on fundraising, please contact Chantell Mills-Callard, SportsAid's Head of Fundraising, via email or by calling her on 020 7273 1623. SportsAid's fundraising complaints procedure is available upon request.


SportsAid's data protection registration number is Z5580350. SportsAid's data protection policy can be downloaded here. For all data related queries, please contact and title your email 'DATA PROTECTION'.