I really believe that we are helping to develop the next generation of British sporting talent through our partnership with SportsAid. There are many parallels between achieving success in sport and in business. It is interesting to hear from the athletes about the approaches they take to setting goals, putting in place a strategy to achieve them, and the hard work and focus involved in meeting and exceeding their targets every day.
Lee Ranson, Co-Chief Executive Officer, Eversheds Sutherland
Eversheds Sutherland is a global top 15 law practice providing legal advice and solutions to a global client base ranging from small and mid-sized businesses to the largest multi-nationals. The firm has teams of lawyers around the world operating seamlessly to deliver the legal know-how and strategic alignment that clients need to help further their business interests.
Eversheds Sutherland shapes its advice to the circumstances and challenges of each project, ensuring the right people are in the right places to offer insight and certainty - from the day-to-day to complex, multi-jurisdictional matters. The firm knows its clients, and the industries and markets they operate in, believing that great relationships yield the best outcomes.
Eversheds Sutherland provides pro bono legal advice to SportsAid which sees its lawyers using their skills and knowledge to give back. The firm is a long-standing partner of the charity and sponsored the annual SportsBall for many years - provoking much healthy internal competition for tickets between its partners, many of whom wanted to attend and take their clients. Since 2006, the firm has also supported over 100 athletes with financial awards.
Eversheds Sutherland has many keen sportsmen and women across the firm who have supported SportsAid through their own individual fundraising efforts in events such as the London Marathon and RideLondon. During the London 2012 Olympic Games, the firm dedicated an entire floor of its London HQ to create 'Athletes House', a temporary home for SportsAid and TASS, which saw a stream of athletes and coaches visiting the offices.
The Bank of Mum and Dad? That’s just the start! Being the parent or guardian of a talented young athlete is so much more. Taxi driver, personal assistant, sports psychologist, lead nutritionist…and that’s under normal circumstances. Their CV would have grown even further in recent times. School teacher, training partner, social media assistant…and their back garden or garage has probably become a gym! They really are the ‘team behind the team’.
SportsAid is here to bring YOU closer to the country’s most talented young athletes. Who are they? Where do they come from? What have they achieved? What challenges do they face? What are their long-term ambitions? We are going to offer insight and inspiration from our future sporting heroes as we share their stories through a series of written interviews, features and blog posts - alongside a regular stream of exclusive video content.
Her Royal Highness The Duchess of Cambridge joined SportsAid at the London Stadium last Wednesday (26 February) to champion the parents and guardians of talented young athletes and highlight the important role they play in British sporting success. The Duchess, who has been the Patron of SportsAid since 2013, also delivered a speech to guests where she shared her admiration for the parents and guardians.