SportsAid is delighted to announce that the Nottingham Building Society has thrown its full support behind SportsAid Week by becoming a match-funding partner for the inaugural #MyMiles Schools Challenge. The Nottingham, which is a long-standing partner of the charity, will match up to a total of £5,000 raised directly through the #MyMiles Schools Challenge and schools-related activity.
The #MyMiles Challenge was launched in 2017 to help shine a spotlight on young talented athletes and the incredible commitment, dedication and sacrifice they show in order to pursue their sporting ambitions. This year SportsAid has teamed up with the UK’s European Week of Sport to encourage young people to be active through the newly-developed #MyMiles Schools Challenge.
The #MyMiles Schools Challenge is asking pupils to complete a minimum of one mile of exercise – whether it is in a PE lesson, at lunchtime or as part of an after-school activity – before donating £1 to SportsAid to help support the next generation of British sporting heroes. The Nottingham’s pledge offers a major boost to the fundraising effort and an increased profile for the initiative.
“We are delighted to be a match-funding partner for the #MyMiles Schools Challenge,” said Simon Taylor, Chief Operating Officer at the Nottingham Building Society, looking ahead to SportsAid Week. “I don’t think you are ever too young to learn about the importance and benefits of regular exercise and I really hope that the Challenge inspires a few budding sports stars for the future.”
The #MyMiles Challenge was a hugely popular addition to SportsAid Week last year. The Challenge asks people to keep young athletes company by posting a photo or video through social media, recording the distance of exercise they undertake, before nominating a friend, family member or colleague to continue the chain and making a donation through a text-to-donate service.
Tim Lawler, SportsAid’s Chief Executive, said: “This is great news from the Nottingham. They are a loyal SportsAid partner and in supporting the inaugural #MyMiles Schools Challenge in this way, they’ve gone the extra yard. Being able to talk about matching the schools’ fundraising is a brilliant incentive and we hope it will encourage more activity in schools during SportsAid Week.”
Since 2013, SportsAid’s partnership with The Nottingham has seen over 160 athletes helped through the charity. The Nottingham provides financial awards, with additional fundraising opportunities, to sporting prospects based within the communities in which it trades. The athletes receive further support through workshops which contain expert advice on media, nutrition and performance lifestyle.
The Nottingham has a high level of staff engagement and they have managed to collectively fundraise more than £40,000 throughout the last five years for SportsAid. There are nearly 70 branches across 11 counties and the efforts of each location go directly to the athlete they’re linked to. The Nottingham also launched a special savings account to mark SportsAid’s 40th anniversary back in 2016.
SportsAid Week 2018 takes place from 24-30 September with a wide range of fundraising activity lined up. A total of 5,741 miles were covered through the #MyMiles Challenge last year and the charity is looking to exceed that amount later this month. You can sign up to take part in the #MyMiles Schools Challenge by clicking here or emailing firstname.lastname@example.org for more information.