SportsAid teams up with European Week of Sport to launch #MyMiles Schools Challenge

SportsAid has become a partner of the UK’s European Week of Sport to encourage young people to #BeActive through the #MyMiles Schools Challenge this September! SportsAid Week 2018 will see the exciting introduction of a dedicated #MyMiles Schools Day, asking pupils to complete a minimum of one mile of exercise before kindly donating £1 to the charity to help the next generation of British sporting heroes.
17 August, 2018

SportsAid has become a partner of the UK’s European Week of Sport to encourage young people to #BeActive through the #MyMiles Challenge this September! SportsAid Week 2018 will see the exciting introduction of a dedicated #MyMiles Schools Day, asking pupils to complete a minimum of one mile of exercise - whether it is in a PE lesson, at lunchtime or as part of an after-school activity - before kindly donating £1 to the charity to support the next generation of British sporting heroes on their journey towards the Olympics and Paralympics.


SportsAid Week coincides with the European Week of Sport - running from 23-30 September - which aims to support and promote the benefits of an active lifestyle, via the #BeActive message. The European Week of Sport takes place at EU, national, regional and local levels - with over 30 countries set to participate - and is structured to include themes and activities that appeal to all audiences.

The European Week of Sport 2018 will be the fourth edition of the programme. The week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive and get moving on a regular basis while creating opportunities in people’s everyday lives to be healthier and happier through the involvement of physical activity.


The #MyMiles challenge was launched during SportsAid Week 2017 to help shine a spotlight on young talented athletes and the incredible commitment, dedication and sacrifice they show in order to pursue their sporting ambitions. The challenge was inspired by the fact that these rising stars cover around 40 miles every week, on average, under their own steam as they train and compete.

#MyMiles is returning this year and asks YOU to keep the athletes company throughout SportsAid Week – taking place from 24-30 September – by completing at least one mile of physical activity. The challenge asks you to record your distance on social media, nominate a friend, family member or colleague before making a small donation. 5,741 miles was the total set in SportsAid Week 2017!


The #MyMiles Schools Challenge gives you the freedom of picking the date which suits you best during SportsAid Week. A dedicated #MyMiles Schools Day is taking place on Tuesday 25 September so that may fit nicely within your schedule. Don't let it stop you from participating if that doesn't work for you as the charity wants to see as many people getting involved as possible!   

The best first step is to request your free #MyMiles pack here or by emailing The challenge is open to everybody and the activity you choose to partake in is entirely up to you – as is the distance you opt for. And, if it’s not easy to measure how far you’ve covered, 20 minutes is equal to a mile!

SportsAid will be awarding prizes to the schools and classes who submit the best photos from the week, as well as the most creative ideas, so make sure to celebrate and share your involvement with the charity through social media or via email as mentioned above. The #MyMiles pack contains posters and a short film which is perfect for a school assembly to get pupils enthused.

The challenge is also being supported by Olympians and Paralympians....and they may even be making a few school visits along the way. Time to start getting your thinking caps on!


SportsAid is a national charity which provides young talented athletes with financial support, recognition and personal development opportunities during the early stages of their sporting journey. These are the country’s brightest sporting prospects – the majority between 12 and 18 years old – who have been nominated to SportsAid by their sport’s National Governing Body (NGB).

The #MyMiles challenge is an opportunity to raise funds to help them with their training and competition costs while also demonstrating that the British public is behind them and understands how hard they’re striving, each and every day, to be the best that they can be. SportsAid support comes at a critical time for the athletes as they rely heavily on their families for financial backing.

Since 1976, SportsAid has helped many of the country’s biggest sporting household names including Sir Mo Farah, Dame Jessica Ennis-Hill, Baroness Grey-Thompson, Dame Sarah Storey, Sir Steve Redgrave, Dame Katherine Grainger and Daley Thompson CBE, Laura Kenny CBE, Jade Jones MBE, Hollie Arnold MBE, Greg Rutherford MBE, Tom Daley and Dina Asher-Smith.


SportsAid Week was launched in 2016 to mark the charity’s 40th anniversary and has established itself as an important date within the sporting calendar annually. The first two years have managed to generate over £90,000 with Olympians, Paralympians, NGBs, schools, universities, commercial organisations and individual supporters rallying together for the week of fun and fundraising.

SportsAid Week ambassadors Ellie Simmonds OBE, Adam Peaty MBE, Lutalo Muhammad and Laura Wright are all proudly supporting the initiative. Ellie, Adam and Lutalo are previous recipients of SportsAid awards while Laura, one of the UK’s leading classical artists who performs at many major sporting events, has been a passionate and devoted supporter of the charity over the last three years.

The fundraising activity undertaken throughout SportsAid Week is wide-ranging – from bake sales and healthy eating challenges, to sports quizzes and fancy dress days. Athlete visits to workplaces, and sponsored bike rides, rows, runs, swims, walks and team triathlons, through the #MyMiles challenge, are growing increasingly popular. Now is your chance to get involved!

You can request your #MyMiles pack today! Start planning your activity for the #MyMiles Schools Day and make sure to contact SportsAid on so the charity can celebrate your involvement and provide any support you may require.