SportsAid is pleased to announce a new partnership with lotto betting company MyLotto24 thanks to an initial £80,000 donation to the charity to help the next generation of British athletes to achieve their potential.
The first 32 athletes to benefit from this new partnership will be receiving their £1,000 SportsAid Awards in the next few days. Among them is cyclist Frank Longstaff who recently won two medals at the junior national track-cycling championships.
He said, “A SportsAid Award will be a huge help towards the cost of travelling, racing and equipment. Last year I travelled 11,000 miles to get to cycling events and this year will be more due to the training camps with the Olympic talent team. Also, a SportsAid Award will help me work towards my long and short term goals which I have high ambitions for.”
Chief among those ambitions is Frank’s desire to follow in the footsteps of two other SportsAid athletes, Sir Chris Hoy and Sir Bradley Wiggins, by becoming an Olympic champion.
Welcoming the news SportsAid’s Chief Executive Tim Lawler said, “This is a fantastic new partnership for SportsAid. MyLotto24 is an exciting, growing British business and they want to make a contribution, and a difference, where they can. Helping talented young sports people is a great way to do that and one that their staff are already getting behind. We’re hoping it’s a partnership that will develop beyond 2015 and help SportsAid towards our 40th anniversary year in 2016, the year of the first summer Olympiad since London.”
Andrew Poole, from the Corporate Affairs Team at MyLotto24 and managing the partnership said, “MyLotto24 is delighted to have partnered with SportsAid and we look forward to making a positive contribution to the development of our chosen athletes. The Winners of Tomorrow Fund is a significant part of our overall social responsibility strategy and is aligned with our aim of enabling people to realise their potential. The whole team are really excited to follow the athletes’ progress through the remainder of 2014 and beyond.”
The 32 athletes who will be the first to benefit from this new partnership are:
Further announcements will follow about other athletes who will benefit from MyLotto24’s support for SportsAid.