RBC Ride for the Kids supporting the #MyMiles Challenge for second year

RBC Ride for the Kids is set to give the #MyMiles Challenge another early boost as 59 riders of mixed abilities get ready to complete a two-day, 200+ mile cycle from London to Brussels. Royal Bank of Canada (RBC) has been a partner of SportsAid since 2014 and provides financial support and personal development opportunities to 50 talented young athletes annually. The Ride for the Kids raised over £60,000 for SportsAid in 2018.
25 June, 2019

RBC Ride for the Kids is set to give the #MyMiles Challenge another early boost as 59 riders of mixed abilities get ready to complete a two-day, 200+ mile cycle from London to Brussels. Royal Bank of Canada (RBC) has been a partner of SportsAid since 2014 and provides financial support, ongoing mentoring and personal development opportunities to 50 talented young athletes annually. This is the second consecutive year that SportsAid has been the chosen charity for the Ride for the Kids with over £60,000 raised in 2018.

The team will set off from RBC’s Riverbank House offices in London on Friday (28 June) before making their way through Essex, with pit stops in Brentwood and Danbury, as they complete the 88 mile journey to Harwich to catch an evening ferry to the Hook of Holland. The ferry will arrive in the Netherlands the next morning as the riders prepare to clock off the remaining 117 miles to Brussels.

The route to Brussels will see each of the riders complete an additional 21 miles compared to last year’s ride to Bruges. Therefore, the team should cover 12,095 miles collectively as part of the Challenge. Over the last five years, RBC have generated more than £500,000 for SportsAid through corporate donations and staff fundraising with RBC Ride for the Kids set to bolster this figure.

“I am excited to be a member of our dedicated team of riders from all over the bank who are taking on RBC Ride for the Kids for SportsAid. And this year we are joined by nearly 40 colleagues who are new to the event,” said Dave Thomas, CEO, RBC Capital Markets Europe. “We are proud to support 50 of the most talented British athletes through the charity each year as we look to relieve the financial pressure they and their families face in order to fulfil their undoubted potential.”

RBC Ride for the Kids will also see Olympic medallists Mark Hunter, Gail Emms, Kelly Sotherton and Melanie Wilson joining the team as they take to their bikes to support the next generation of British sporting talent. They will be following in the footsteps of Danny Crates, Jessica Eddie and Richard Hounslow, while Tim Lawler, SportsAid’s Chief Executive, is taking on the ride for a second time.

“We are delighted to be the chosen charity for RBC Ride for the Kids for a second consecutive year,” said Tim. “The ride to Bruges was a special experience for all involved and I’m really excited to meet the 40 new riders who are joining us this year en route to Brussels. The 12,000+ miles we cover collectively will make a magnificent early contribution to the #MyMiles Challenge.”

The #MyMiles Challenge was launched in 2017 to shine a spotlight on the commitment, dedication and sacrifice of talented young athletes, who cover around 40 miles, on average, in training every week. The Challenge is encouraging fundraisers to keep them company - by undertaking physical activity throughout the whole of September - to help mark SportsAid Week at the end of the month.

This year fundraisers can join the Challenge through Race Nation. The free platform takes two minutes to register and keeps a running total of all the miles logged. You can choose your own distance, do a #MyMiles Marathon of 26.2 miles or reach 40 miles to match the athletes. The current total for the #MyMiles Challenge, since launching for SportsAid Week 2017, is nearly 20,000 miles.

SportsAid Week 2019 takes place from 23-29 September. You can register for the #MyMiles Challenge via Race Nation today. Race Nation also allows you to set up a sponsorship page, via Sports Giving, if you would like to raise funds through the Challenge.