Everyone at SportsAid is very proud of the charity’s partnership with myLotto24. The organisation has energy, ambition and a genuine interest in helping young sports people. There will always be a next generation that needs help, and with partners like myLotto24, SportsAid will be well-placed to make a difference to British sport for years to come.
Tim Lawler, Chief Executive, SportsAidmyLotto24
myLotto24 Ltd. is an innovative business operating as a bookmaker which offers bets on the outcome of international lotteries. A ZEAL affiliated, independent company, with a number of subsidiaries and affiliated companies, myLotto24 launched in 2007 and is the home of lotto betting. The company also invented the concept of jackpot-matching lottery betting.
myLotto24 has grown to more than three million customers, generated stakes of more than €3 billion, and paid out more than €1.2 billion in winnings. myLotto24 is committed to giving back in all the markets it operates in and uses its success to support great causes and projects, creating value for its stakeholders by building strong, meaningful partnerships.
myLotto24 provides young British athletes with financial support and recognition through its partnership with SportsAid. Each athlete receives an annual £1,000 award which contributes towards costs such as travel, accommodation and equipment. This year, myLotto24 is helping 50 up-and-coming sports stars across 42 disabled and non-disabled disciplines.
myLotto24 operates a buddy scheme which sees its employees provide mentoring to the athletes outside of their usual support network. The athletes and their parents benefit from workshops offering media training and expert advice on nutrition, performance lifestyle management and sports psychology. They are also joined by Olympians and Paralympians.
Since the partnership began four years ago, myLotto24 has enjoyed a number of success stories including England cricketer Alexandra Harley, now a World Cup winner, who was supported in 2015. Youth Olympic boxing champion Ivan Hopey Price and England table tennis sensation Charlotte Bardsley are both among the current cohort of athletes.
“Athletics is an expensive sport and you don’t get much funding - anything you do is from your parents. To get the support I do from myLotto24, not just financially, but from a motivational point of view, really helps. I don’t need to focus on how I’m going to get the money and I can use the award to become a better athlete and work on my weaknesses.”
Khai Riley-La Borde is a 110m hurdler who won silver at the European Under-23s Championships. He has received SportsAid awards from myLotto24 since 2015.
So what’s it like being a SportsAid athlete? #MyMiles With is a series aimed at giving YOU an insight into the lives of the next generation of British sporting heroes, and encouraging you to keep them company by taking part in the #MyMiles Challenge during SportsAidWeek. This time it’s the turn of Great Britain 110m hurdler Khai Riley-La Borde, a current beneficiary of SportsAid support, to take you into his world.
SportsAid athletes supported by MyLotto24 received expert insight and guidance from double Paralympic champion Libby Clegg, Olympic silver medalist Keri-anne Payne and Great Britain high-jumper Isobel Pooley at a workshop focused on broadening their knowledge and preparing them for the next steps in their promising sporting careers last Wednesday (3 May). The Winners of Tomorrow Fund was formed in 2014.
Olympic champion Adam Peaty told young SportsAid athletes supported by MyLotto24’s ‘Winners of Tomorrow’ fund that they’ve ‘got to make all the sacrifices that are going to make the difference’ as he joined them for a special workshop at Loughborough University on Monday (3 October).
The Virgin Money London Marathon is one of the world's most famous fundraisers. SportsAid was the first ever official charity of the London Marathon back in 1984.
Take on one of the toughest and most rewarding fundraising challenges going. In 2019 join SportsAid's fundraising team at one of several Tough Mudder events around the UK.