We are delighted to work with SportsAid and support the great work they do for young people starting on their sporting careers. I firmly believe that sport is a force for good in the lives of children and adults alike, and we look forward to helping SportsAid over the coming years.
Richard Glasson, Chief Operating Officer, Hogarth
Hogarth is a world-leading marketing implementation agency which launched in London in 2008. The agency produces advertising and marketing communications for its clients across all media and languages. Its production expertise, coupled with its powerful workflow and asset management technology, delivers quality, control and savings for global brands.
Hogarth believes that the production, adaptation and supply of advertising materials is a specialist activity that should be carried out by a company focusing solely on this discipline. It works alongside creative and media agencies to deliver advertising into market efficiently and cost effectively - with all language and cultural challenges managed by experts.
Hogarth has found that the larger it grows, the more resources become available to give back to the environment and community, in both practical and creative ways. The agency's CSR work focuses on giving young people a chance, as their employees want to extend opportunities they've had in life to others, wherever they come from and whatever their talent.
Hogarth provides advertising production, TV editing and post-production services on a pro bono basis for SportsAid. The partnership underlines both Hogarth's desire to support causes that give opportunities and hope to young people, and also delivers on the agency's wish to make sport, fitness and physical well-being an important part of its culture.
Hogarth produced SportsAid's I Will and Support The Next films, created by Founded, which have helped to highlight all the hard work which goes on behind the scenes of a young athlete’s career - the early mornings, the late nights, the sacrifices made to train and compete, each and every day, as they look to become Britain’s heroes of tomorrow.
The third annual SportsAid Week saw another magnificent fundraising effort from the charity’s supporters generate over £55,000 to provide backing to the next generation of British sporting talent. The initiative has now raised close to £150,000 since it first took place in 2016 to mark the charity’s 40th anniversary. Next year’s dates have already been announced for 23-29 September as SportsAid Week.
GLL (2) were crowned champions of the #SupportTheNext Trophy, SportsAid's annual wheelchair basketball competition, as they overcame GLL (1) in a closely-fought final at the Copper Box Arena last Thursday (30 March). The tournament presented SportsAid partners and supporters with the chance to experience the fast-paced and challenging nature of one of the most popular Paralympic sports.
SportsAid is delighted to confirm its Support The Next film has been shortlisted for the Charity Film Awards. The Awards, created to celebrate the success of film in fundraising, increase exposure and encourage donations for good causes, bases its categories on a charity's turnover for the latest financial year. The next stage sees the shortlisted films reviewed by a panel of expert judges who will select the finalists for the awards ceremony.
The Virgin Money London Marathon is one of the world's most famous fundraisers. SportsAid was the first ever official charity of the London Marathon back in 1984.
Here's your chance to experience the fast-paced and challenging nature of wheelchair basketball, one of the most popular Paralympic sports, at the Copper Box Arena!