Caesars Entertainment

Caesars Entertainment
Partner since 2012

If we had to pick one subject that excites our staff and customers alike, it would unquestionably be sport. Winning is part of the DNA of our industry and that’s why we have decided to support SportsAid. We share a passion for UK competitors to achieve success, and we believe in SportsAid and what we can contribute.

Mike Rothwell, Managing Director, Caesars Entertainment EMEA

Caesars Entertainment

Caesars Entertainment is one of the most established and innovative names in the casino industry worldwide, having been a market leader for over 40 years. As Caesars Entertainment EMEA, it offers the best of the brand, with a diverse portfolio of gaming, entertainment, restaurants and bars at locations throughout the United Kingdom, South Africa and Egypt.

Caesars were the first casino group in the UK to introduce dynamic leisure facilities to its properties to make them true entertainment destinations; these include celebrity chef restaurants - including James Martin and Marco Pierre White - and a Sports Bar in partnership with Carlsberg at the Empire Casino in London's Leicester Square.

Caesars is also the home of Total Rewards - the richest, fastest and best casino loyalty programme in the UK. Caesars is accredited through ACE for responsible gambling policy, a winner of Green Apple environmental awards, and a regular contributor to the Gambling Trust which funds research and education programmes to support problem gamblers.


Our Partnership

Caesars Entertainment provides young British athletes with financial support and recognition through its partnership with SportsAid. Each athlete receives an annual £1,000 award which contributes towards costs such as travel, accommodation and equipment. This year, Caesars is helping eight up-and-coming sports stars across six disabled and non-disabled disciplines.

The staff at Caesars are excellent fundraisers and have generated over £20,000 from their SportsAid Week activity - which includes a poker tournament and a white water rafting day - in recent years. Caesars also sponsor the charity's #SupportTheNext Trophy - a wheelchair basketball competition which takes place annually at the Copperbox Arena in London.


Our Impact

“It’s amazing to have Caesar's backing - it gives you belief and is a confidence-booster. The award has helped me fund my preparation camps for Hungary, getting out there and accommodation. It’s good to have someone behind you, egging you on and giving you their support. SportsAid is a special charity because it gives people like me a chance.”

Conner Tudsbury is a boxer who has won bronze medals at the Junior European and World Championships. He received a SportsAid award from Caesars in 2018.  

Latest news

SportsAid athletes return 139 medals from Gold Coast 2018 Commonwealth Games
16 Apr 2018

SportsAid athletes had huge success at the Gold Coast 2018 Commonwealth Games with 139 medals – 40 gold, 54 silver and 45 bronze - won across 18 sports. The charity’s recipients contributed to 61% of the podium finishes delivered by the Home Nations during 11 days of world-class action. Swimming saw the best return for SportsAid athletes with 25 medals celebrated at the Optus Aquatic Centre.

SportsAid athletes raring to go as Gold Coast 2018 Commonwealth Games arrive
04 Apr 2018

The Gold Coast 2018 Commonwealth Games get underway today (4 April) with SportsAid recipients set to represent England, Scotland, Wales, Northern Ireland, Guernsey, Isle of Man and Jersey. A total of 397 athletes who have received backing from the charity, including 31 current awardees, will be looking to bring home medals for their respective nations and territories as many of them compete at their first ever major championships.

Finette Agyapong shortlisted for One-to-Watch Award with Gold Coast on horizon
12 Nov 2017

Currently balancing training for the Commonwealth Games with the final year of a law degree, Newham athlete Finette Agyapong deserves all the praise she gets. The Brunel University student's hard work has now been recognised by SportsAid after she was shortlisted for the charity's prestigious One-to-Watch Award. The 20-year-old is receiving SportsAid support from Caesars Entertainment.



Apr 2020
SportsAid's #SupportTheNext Trophy SportsAid 21 Bloomsbury Street London WC1B 3HF

Here's your chance to experience the fast-paced and challenging nature of wheelchair basketball, one of the most popular Paralympic sports, at the Copper Box Arena!