SportsAid

ASDA

SportsAid is delighted to announce their collaboration with supermarket giant, ASDA, with the launch of an initiative called ‘Sporting Chance’.

Unveiled by SportsAid ambassadors, Olympic and Paralympic legends, Roger Black and Dame Tanni Grey-Thompson, ‘Sporting Chance’ will give up to 500,000 youngsters access to free sporting sessions every summer for the next five years.It will also provide thousands of hours of sports coaching free each year and will provide investment of more than £2million to the UK’s top emerging young athletes.

The Sporting Chance free sports sessions are designed to keep children both active and entertained during the summer holidays and will be offered through local community sports providers such as leisure centres and health clubs every July - until 2013!

From fencing to football, badminton to basketball and trampolining to table tennis, all you need to do is pick up a leaflet from any ASDA store to redeem your free session.

Andy Bond, CEO and President of ASDA says:

“Sport has always been integral to my life and it gives me a sense of tremendous pride that ASDA is now helping to provide a wealth of sporting activities for kids in the community at no extra cost to mum.”

As well as encouraging thousands of children to play more sport, SportsAid and ASDA are also working closely together to help the next generation of talented sports men and women finance their full potential with individual awards of £500.Over 700 young sports stars, both non-disabled and disabled, aged between 12 and 16 years old, will be selected in two phases each year from now until 2013 and each ASDA store will help raise their profile in the local community.

Tim Lawler, Chief Executive of SportsAid says:

“There is a real need to support our future medal hopefuls from an early age. More investment is essential to ensure we continue to help talented young athletes who can represent Great Britain in the future. ASDA’s commitment is a fantastic boost to British sport.”