SportsAid

Lloyds TSB

SportsAid Welcomes Lloyds TSB’s Partnership to Develop Tomorrow’s Talent

Lloyds TSB is the first Official Partner of the London 2012 Olympic & Paralympic Games. And ‘Lloyds TSB Local Heroes’ is the first initiative that will help deliver Lloyds TSB’s partnership vision of inspiring and supporting young people, communities and businesses all over Britain on their journey to the London 2012 Olympic & Paralympic Games and beyond.

Tim Lawler, Chief Executive of SportsAid, is delighted about the new partnership with Lloyds TSB: “The collaboration with Lloyds TSB represents a step-change for SportsAid. We’re delighted that Lloyds TSB has decided to use its partnership of London 2012 to provide such practical and meaningful help to the next generation of Britain’s sporting talent.”

In the exciting new partnership, Lloyds TSB will provide funding to hundreds of emerging young sports people, identified each year from local communities across Britain in the run-up to London 2012 – sportspeople who would otherwise not be receiving any direct financial backing.  The programme is welcomed and supported by the LOCOG’s Nations and Regions team.

Lloyds TSB Local Heroes will support Britain’s young sporting hopefuls at a crucial point in their career when they require assistance with paying for training, travel, equipment and other expenses.
At this stage in their sporting journey, Lloyds TSB Local Heroes will have little recognition, no reliable funding and have to juggle their training and competitive activity with their studies or work.  This can be at considerable expense to them and their family.
Through SportsAid, Lloyds TSB is directly investing more than £1 million in Lloyds TSB Local Heroes over the next five years, playing a major role in supporting Great Britain’s young sporting talent.
Lloyds TSB Local Heroes will be nominated to SportsAid by their own sport’s National Governing Body and will come from a variety of sporting disciplines and be selected from across Britain.

In addition to receiving financial support, a number of Lloyds TSB Local Heroes will also feature in a national, regional and local advertising campaign.  This campaign aims to raise their profile within their own communities, tell their story and encourage local people and businesses to support them too.

For more information on SportsAid’s exciting new partnership with Lloyds TSB, and the Lloyds TSB Local Heroes initiative, visit www.lloydstsb.com/localheroes.