SportsAid

Gyro International

SportsAid’s re-branding process has been driven by Gyro International, the integrated brand communications agency, as part of a £100,000 in-kind donation of expertise and experience.

"We are delighted to be able to offer our time and expertise to such a worthwhile cause as SportsAid. The charity is focussed primarily on 12 to 16 year olds and these are the guys who will be winning medals for Great Britain in the future. Having had the enormous thrill of representing my country playing ice hockey, I know that if the work we do helps just one person to fulfil their ambition then this will all have been worthwhile."

Gary Brine, Gyro International CEO

Gyro has worked with the charity to review and redesign its corporate identity, including the creation of SportsAid’s new web site. The company is developing a series of fundraising direct mail pieces as well as new promotional collateral. Gyro will be offering its expertise in all areas of branding and communication.

"In 2006, SportsAid celebrates 30 years of funding Britain’s talented young sports people and this is undoubtedly the most exciting time in our history. Gyro’s commitment is a tremendous boost to a charity of our size and their expertise and professionalism will help turn our plans for 2006 and beyond, into action. They are full of energy and are great partners to work with."

Tim Lawler, SportsAid CEO

About Gyro International

Gyro is an integrated brand communications agency and, in 2004, it became the UK’s largest business to business direct marketing agency. Formed in 1991, the agency offers brand strategy and identity, on and off-line advertising, direct marketing, web marketing, event management, corporate collateral, video & moving image and media planning services. Gyro’s client list includes Adobe Systems, BEA, Sun Microsystems, Oracle, Iomega, MCI, American Express, Tate & Lyle and Orange. Gyro has offices in London, Geneva, San Francisco, New York, Stockholm, Amsterdam, Dublin and Hamburg.

For more information, please visit www.gyrointernational.com or call 020 7351 1550.