#MyMiles challenge set for SportsAid Week return as RBC Ride for the Kids helps launch

SportsAid Week 2018 will see the return of the #MyMiles challenge this September as the British public pays tribute to the commitment shown by the next generation of sporting talent. The social media campaign was launched last year to shine a spotlight on the training young sports stars undertake, day after day, as well as the challenges they face. On average, a SportsAid athlete covers 43 miles under their own steam every week.
08 June, 2018

SportsAid Week 2018 will see the return of the #MyMiles challenge this September as the British public pays tribute to the commitment, dedication and sacrifice shown by the next generation of sporting talent. The social media campaign was launched last year to shine a spotlight on the training young sports stars undertake, day after day, as well as the ongoing challenges they face. On average, a SportsAid athlete covers 43 miles under their own steam every week.

SportsAid supporters came together to keep young athletes company throughout the week of fun and fundraising as they flooded Twitter, Instagram and Facebook with photos and videos of their activity before making a nomination and a donation to continue the chain. They collectively covered 5,741 miles via a wide range of exercise including cycles, rows, runs, swims, walks and team triathlons.

Many people used #MyMiles as a platform to set up sponsorship pages, either individually or with friends and colleagues, and Royal Bank of Canada, one of the charity’s long-standing partners, is helping to provide inspiration for the challenge ahead of SportsAid Week 2018. This year’s RBC Ride for the Kids kicks off today (8 June) in support of SportsAid as they raise money for up-and-coming athletes.    

The two-day cycle will see 47 riders, all of mixed abilities, travel from RBC’s Thames Court office in London to Bruges in Belgium. They’ll be covering over 8,500 miles between them as they pass through the Netherlands on their way to the finish line. Over the last four years, RBC’s staff have fundraised more than £330,000 with the effort from Ride for the Kids set to bolster this figure.

“I am excited to be part of our dedicated team of riders taking on the RBC Ride for the Kids as we fundraise for SportsAid,” said Dave Thomas, CEO, RBC Capital Markets Europe. “We are proud to support 50 of the most talented British athletes through the charity each year as we look to relieve the financial pressure they and their families face in order to fulfil their undoubted potential.”  

RBC Ride for the Kids will see Paralympic champion Danny Crates and Olympic medallists Jess Eddie and Richard Hounslow joining the team as they take to their bikes to support the charity which helped them as young athletes. Tim Lawler, SportsAid’s Chief Executive, is also taking on the ride having led by example during last year’s SportsAid Week by covering 112 miles for the #MyMiles challenge.

The beauty of the #MyMiles challenge is that you’re in control of the distance you cover. A minimum of one mile is all that’s required and it’s down to you as to how much more you wish to do. Here's a step-by-step guide for you....

  • Physically cover a distance of your choice via any form of exercise (if it's not easy to record the distance of your activity - 20 minutes = one mile)
  • Post a video or photo on social media upon completion - include the distance you've covered, use #MyMiles and tag SportsAid on Twitter, Instagram and Facebook
  • Don't forget to nominate a friend, family member or colleague to continue the chain - make sure to remind them to donate upon completion!
  • Finish by texting 'WEEK40 £2' to 70070 to help Britain's brightest sporting prospects during the critical early stages of their careers.

“The #MyMiles challenge is essentially an emotional connection to the next generation of athletes,” said Tim. “They’re out training all weathers, every day, and we can do our bit by sharing that moment with them. RBC Ride for the Kids is the perfect way to raise awareness of #MyMiles as we look to surpass last year’s total when SportsAid Week returns for the third consecutive year this September.” 

Get involved in the #MyMiles challenge and help show your support the next generation of British athletes during SportsAid Week 2018 this September!