Use the media
Write a press release about your fundraising plans – including all the who-what-when-where details and a quote, in your words, to explain why you are doing it – and send it to your local paper and radio stations. Then follow this up with a phone call to make sure they received it.
Crucially, make sure that the journalist is going to include the address of your fundraising page in their story, or a number that people can contact you on to give their support.
If you are using an online fundraising resource like Virgin Money Giving, they often have sample press releases that you can copy and customise. And if you know anyone who works in the media, get their advice too.
Also in this section
As SportsAid’s patron, Her Royal Highness The Duchess of Cambridge is helping to shine a light on the achievements and potential of young athletes throughout the UK – an inspiring generation who one day hope to represent the nation at the Olympic or Paralympic Games. SportsAid alumnus Sir Chris Hoy welcomed the patronage by saying, “SportsAid played an important role when I was starting out so I know what a huge boost this will be to the young sportsmen and women the charity helps today. As patron Her Royal Highness The Duchess of Cambridge will give them the profile they deserve.”